French label Christian Dior is broaching its fall collection through a television commercial, social media and other digital promotions.
The label seems to be one of the first brands to fully push the fall collection and is likely trying to get ahead of other fashion marketers. By creating a campaign that covers many platforms, Dior is likely to engage consumers in its new collection.
“The videos would be terrific as TV commercials,” said John Casey, senior vice president at Havas PR, New York.
“This series is destined to be an ongoing viral hit provided the quality remains intact,” he said.
Dior recently released two commercials that it also pushed through its YouTube and social media platforms. Both show off the collections in an abstract way.
The first, titled “Secret Garden – Versailles,” focuses on the inside of the Château de Versailles in France.
In the 62-second video, one model is shown walking around the chateau while her outfit changes every couple of seconds.